Brand Manager – Nigeria

Job title: Brand Manager – Nigeria

Company: ScaleneWorks

Job description: Key Responsibilities:

Brand Strategy & Development:
Analyze consumer insights, market data, and competitor activity to inform branding decisions.
Develop and implement long-term brand strategies aligned with business objectives.
Conduct market research to identify trends, customer needs, and competitive positioning.
Define brand positioning, messaging, and tone of voice across all platforms.
Marketing & Campaign Execution:
Plan and execute brand marketing campaigns, ensuring alignment with brand guidelines.
Collaborate with digital marketing teams to create impactful social media, email, and content marketing strategies.
Oversee advertising and promotional activities to enhance brand visibility.
P&L management:
Manage the brand P&L to ensure EBITDA delivery for the year. Look out for opportunities to improve profitability and operate campaigns with a ROI mindset
Monitor key performance indicators (KPIs) and adjust strategies to optimize results.
New product launches
Prepare business case for new launches and manage the entire launch network
Collaborate with all functions across Nigeria and India to ensure timely launch

Qualifications & Skills:

Bachelor’s degree in Marketing, Business, Communications, or related field.
3+ years of experience in brand management, marketing, or related roles.
Strong understanding of market research, branding principles, and consumer behavior.
Excellent communication, presentation, and project management skills.
Proficiency in digital marketing, social media, and analytics tools.
Creativity and ability to think strategically.
Experience working with design and advertising teams is a plus.

Expected salary:

Location: Lagos, Lagos State

Job date: Mon, 17 Mar 2025 08:22:42 GMT