Marketing Consultant at Golden Oil Industries Limited – Apply Now

Responsibilities

• Conducting market research to understand customer trends and needs and develop effective overall marketing plans.
• Examining market trends, competitor activities, and customer feedback to optimize strategies for maximum performance outcomes.
• Utilizing various media and digital platforms according to customer demographics and preferences to reach a broader audience base.
• Crafting promotional materials, such as brochures, advertisements, and other marketing tools, to increase brand familiarity and recognition among target audiences.
• Establishing connections with prospective clients and partners to ensure alignment in achieving business goals.
• Setting objectives for marketing projects and monitoring performance metrics against those benchmarks as part of the decision-making process within the marketing department.
• Tracking changes in digital technology, consumer behaviours, platforms, etc., to adjust existing strategies or create new ones as necessary.
• Overseeing budgets for marketing efforts to guarantee cost-effectiveness over time while maximizing results across channels.
• Analysing key data points such as engagement numbers and website analytics to measure successes or areas of improvement for future marketing initiatives.
• Composing comprehensive reports on campaign results with recommendations on how best to move forward with new strategies informed by data analysis.

Requirements and skills

• BSc/BA & MSc/MA in marketing, business or relevant field.
• Proven experience as marketing consultant or similar role.
• Knowledge of data analysis and market research.
• In-depth knowledge of marketing principles and best practices.
• Proficient in MS Office/Working knowledge and marketing software .
• Ability to think strategically and analytically.
• Apt in writing proposals and reports.
• Communication (oral and written) and presentation skills.
• Outstanding organizational abilities.
• Aptitude in problem-solving.