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• As the Area Sales Manager, you will be responsible for business development, sourcing new leads, onboarding and managing B2B customer relationships and managing the sales team in your assigned territory.

Key Responsibilities: 

• Launch the company’s product in the retail market, building brand awareness and developing customer loyalty in the assigned territory industry.
• Drive sales of baby food Products by actively promoting and selling to a range of retailers, wholesalers, and other potential customers across Lagos.
• Ensure prominent product visibility and availability in the market.
• Manage, inspire, and motivate a client-facing and high-performing team sales team in your area of coverage.
• Develop market and competitive assessments to identify and drive new opportunities.
• Formulate a thorough understanding of key customer needs and requirements.
• To utilize all elements of the Sales Management Process (SMP) to effectively analyze, implement and control the opportunities within the territory.
• Target the appropriate customer groups to ensure a successful introduction of the baby food products.
• Develop new relationships with key clients and decision-makers in retail.
• Create monthly, quarterly and annual plans to consistently meet assigned targets.
• Assess the needs of our clients and gather feedback to improve existing products and services etc.

Key Requirements:

• First degree in Marketing, Business Administration or a relative course from a recognized tertiary institution.
• Minimum of 5+ years’ experience in a B2B sales role with a year of experience in the baby foods sector.
• Experience leading a sales team.
• Possess an excellent reputation in the industry.
• Maintain established relationships with B2B clients.
• Outstanding presentation and communication skills
• Excellent problem-solving and analytical skills.
• Exhibit solid business judgment.
• Solid grasp of the performance, data, and measurement environments; track record of leveraging trends and data to create strategies that work.
• Relevant Professional Certificate relevant to the role.

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• We are seeking to hire a Commercial/Category Associate Beverage for our client, one of Africa’s leading food and beverage companies. The ideal candidate will play a crucial role in driving business development, revenue, and profit by building relationships with prospective clients and converting them into satisfied customers. Working closely with the Category Commercial Lead, will contribute to achieving company goals and growth targets. Their responsibilities will include delivering engaging presentations, managing client communications, and driving customer acquisition. See below Job details.

Key Responsibilities:

• Follow and achieve departmental sales goals on a monthly, quarterly, and yearly basis. Implement strategies to drive sales growth and meet or exceed targets.
• Partnership with Brands to drive distribution of products in the on-trade/off-trade channel.
• Actively seek new sales opportunities through cold calling, networking, and leveraging social media platforms.
• Identify and engage with potential clients to generate leads and expand the customer base.
• Preparing and delivering appropriate presentations on products and services.
• Strengthen relationships with existing clients and contacts, exploring opportunities for upselling or cross-selling. Proactively seek potential clients, establish new business relationships, and nurture them to generate future sales.

Job Requirement:

• Bachelor’s degree in business, marketing, communication, or related fields with a minimum of 4 years of experience in sales, preferably in a B2B food or hospitality industry.
• Proven track record in B2B sales and conversion.
• Must have good relationships with lounges, clubs or restaurants that are easily convertible.
• Excellent numerical, interpersonal, communication and people management skills.
• Tech savviness and a willingness to work with/sell SaaS.
• Proven ability to meet and exceed sales Targets.
• Proven track record of successfully managing customer relationships.
• Strong verbal and written communication skills.

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