Communications and Digital Marketing Specialist
- Job Type Full Time
- Qualification BA/BSc/HND
- Experience
- Location Abuja
- Job Field Media / Advertising / Branding 
Job Responsibilities:
- Managing content across various platforms, including websites, newsletters, and social media channels, ensuring brand consistency and alignment with organizational goals.
- Manage the communication strategy, focusing on increasing brand awareness, targeting the appropriate audience segments, and promoting company activities effectively.
- Utilize SEO strategies to optimize content, enhance brand visibility and drive organic traffic to the company’s platforms.
- Spearhead social media engagement, interacting with audiences, and managing timely responses to inquiries and comments.
- Craft and execute creative campaigns to promote Welcome2Africa programs and events, aiming to increase participation and sales.
- Lead and oversee all communication efforts, including content creation, editorial planning, and managing the company’s online presence.
- Collaborate with internal teams to ensure alignment of communication strategies with overall marketing and branding objectives.
- Monitor and analyze key performance indicators (KPIs), generating reports to measure the success of communication efforts and making data driven recommendations for improvement.
Job Requirements:
- Bachelor’s degree in Communications, Marketing, or a related field.
- Proven track record in developing and executing comprehensive communication strategies, preferably in the trade or investment sector.
- Strong proficiency in SEO practices and experience in utilizing SEO tools to drive organic traffic and enhance online visibility.
- Exceptional written and verbal communication skills, with the ability to tailor messages to various audiences and platforms.
- Experience managing social media platforms and driving engagement across diverse audiences.
- Demonstrated capability in managing multiple projects, meeting deadlines, and working collaboratively in a dynamic team environment.
- Strategic thinking with a keen eye for detail, capable of leveraging data to optimize communication strategies.
- Previous experience in branding, and event promotion is advantageous.
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Method of Application