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Purpose of the Job

• The Marketing & Communications Lead is responsible for the execution of the company’s overall long-term marketing strategy and initiatives.
• Reporting directly to the Head of Marketing and Corporate Communications, he/she will be accountable for the development and successful implementation of all marketing research, campaign plans/programs, branding & product positioning, and product & sales support strategies, while also strongly maintaining key industry & public relations as well as internal engagement.
• The role is specific to the group master brand and sub-business brands.

Deliverables
Expected Key Results:
Key Activities:

• Revenue and Equity
• Tailor marketing strategies across all relevant media to support the company’s business objectives
• Devise creative marketing strategies to increase margin and revenue
• Implement tactics with sales and product management teams to maximize profit and increase market share while maintaining customer satisfaction
• Lead brand positioning, service marketing strategies, and corporate brand enhancement initiatives
• Manage consultancies and creative partners for on-brand, disruptive, sticky content
• Develop and manage marketing campaigns (above, below, and through the line) for product credibility
• Ensure consistency of brand’s visual identity across all touchpoints
• Enhance company and product positioning, messaging, and marketing presentations
• Supervise social media accounts for inspiring, original, and engaging content
• Manage branding processes for assets like stationery, signage, billboards, etc.
• Build and maintain strong relationships with industry professionals for brand growth
• Monitor market trends, research consumer insights, and competitors’ activities
• Organize events such as product launches, exhibitions, and photo shoots
• Support the development of high-impact marketing materials for awareness and win rates
• Coordinate effective stakeholder management
• Present analysis of marketing data for future strategies and campaigns
• Internal Communications Strategy
• Prepare strategic internal communications plan and policy
• Interpret authentic employee value proposition
• Develop disruptive channel mix for content interaction and engagement
• Ensure a positive employer brand reputation
• Maintain consistent internal communication reflecting the organization’s strategic vision
• Support social media communications for a strong employee value proposition
• Analyze monthly staff engagement metrics and trends
• Provide strategic recommendations for engagement performance
• Develop and run surveys for employee feedback
• Content Development, Administration, and Management
• Develop, edit, and produce communications for various audience segments
• Review and edit communications for consistent tone of voice
• Edit, design, and print internal publications with creative execution teams
• Plan and schedule content across platforms for high reach and engagement
• Enforce a consistent brand voice
• Write compelling narratives for events, products, and services
• Publish content on the company website and blog
• Develop quarterly newsletter
• Ensure staff engagement in company initiatives
• Archive content and performance data for future planning
• CSR & Sponsorships
• Develop a corporate responsibility and sustainability strategy aligned with the brand
• Expand CSR framework to include employees
• Amplify CSR initiatives using other marketing mix elements
• Identify events with business value to participate in
• Set timing of release to coordinate with company events
• Identify key trends and social conversations for brand engagement
• Establish relationships with passionate supporters for brand growth
• Develop impact reports based on participated initiatives
• Events and Public Relations
• Design event experiences aligned with the brand strategy
• Coordinate proprietary events to meet quality expectations
• Cultivate a network of media practitioners
• Circulate press releases, monitor brand sentiments, and capture stakeholder feedback
• Track mentions and alerts for optimal brand reputation
• Develop a proactive crisis management plan
• Brand Management
• Develop brand audit and maintain a consistent brand health tracker
• Manage brand manual for brand protection
• Ensure brand compliance and quality in line with the brand manual

Key Competencies
Educational Qualifications & Functional Skills:

• BA / B.Sc. / HND in Advertising, Mass Communications, Public Relations, Journalism, or Marketing
• Professional qualification from the Chartered Institute of Public Relations or the Chartered Institute of Marketing
• Masters’ degree in the relevant field is an added advantage
• Minimum 5 years proven work experience in marketing and corporate communications
• Understanding of good media communications within a large organization
• Excellent writing, editing, and proofreading skills
• Strong communication, documentation, presentation, and speaking skills
• Embrace change and support change management processes
• Ability to work in a fast-paced, technology-focused environment
• Ability to identify target audience segments and build content to meet their needs
• Excellent multitasking, time management, and project management skills
• Proven ability to develop brand and marketing strategies
• Excellent understanding of the full marketing mix
• Excellent analytical and quantitative skills
• Self-starter with independent judgment
• Proven experience in developing creative social content
• Ability to work independently and manage time effectively
• Good interpersonal and relationship-building skills
• Deep understanding of digital marketing platforms

Preferred Skills:

• Cognate experience in writing for different audiences
• Prior management of complex projects and advising senior managers
• Extensive experience in using social analytical tools
• Strong understanding of content strategy
• Experience using Customer-centric capabilities
• Experience working in a complex matrix environment
• Experience in the Telecommunications or Technology industry
• Experience developing financial marketing reports and dashboards
• Customer Focus, Tech savvy, Action-orientation, Inspired Passion, Drive results, Cultivate Innovation, Ability to optimize work processes, Resilience, Self-Development, Nimble Learning, Agile Mindset

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