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Job Description

Responsibilities include:

Strategy

• Collaborate with the executive team to develop and implement marketing strategies, framework, procedures and new business channels that support the mission and vision of the Company and its various business units.
• Develop and execute marketing plans and growth objectives that drive incremental sales and profits
• Responsible for the proactive, and continuous engagement of relevant internal and external Stakeholders (Board, Regulatory Bodies, Management Team, Local Community e.t.c.) concerned, or affected by the organization’s activities, products or services, and associated performance, with the end purpose of eliciting their support and cooperation for the organization’s desired goals.
• Build multi-channel marketing campaigns together with your team to drive brand sentiment and user growth
• Leverage customer insights to influence brand strategy and graphic identity
• Marketing & Communications
• Develop a comprehensive content strategy aligned with target audiences, industry trends, client needs and oversee the implementation of targeted marketing and communication strategies for effective brand engagement, execution and digital marketing initiatives.
• Develop and maintain a strong brand identity, ensuring consistency across all marketing materials and client communications for its various business units.
• Own (build and manage) all social media platforms
• Define and oversee the creation structure and framework for creating high quality and engaging content across various channels, including blogs, social media, videos, and case studies.
• Supervise all creative content developing activities (image, videos, campaigns, etc.) based on data-driven analysis

Drive B2B Sales Workforce

• Ensures the achievement of sales targets by all direct reporting functions, units and personnel.
• Build and maintain profitable relationships with existing and potential stakeholders, understanding client’s needs and identifying opportunities for collaboration, effective communication and increased portfolio.
• Development of business prospects across the company’s entire customer focus spectrum. Initiation and development of business proposals and aggressive sales pitching for business solicitation from existing and prospective customers.
• Drive the business development team in the building and sustaining high-value business relationships across focus market segments and customers.

Customer Experience:

• Responsible for driving the implementation of strategic initiatives that define customer service excellence standards and is responsible for all customer interactions that meet and exceed customer expectations and satisfaction.
• Acts as chief customer experience officer by defining customer service standards and processes for all customer interactions via various communication channels.
• Drive B2C acquisition and retention
• Own B2C Customer Journey from acquisition to retention
• Develop, build and lead a global customer-centric service infrastructure to support customers through their whole customer journey (acquisition, retention and support)
• Expansion and Business Development:
• Develop and execute a comprehensive growth strategy to drive revenue, market share, and customer acquisition.
• Identify new market opportunities, emerging trends, and potential partnerships to fuel company growth.Lead the exploration and expansion into new geographies.
• Proactively identify and pursue new business leads, conduct market research, analyze industry trends, and develop targeted marketing and communication strategies for effective market execution and focus for the Company.
• Aggressive identification, prioritizing, and management of corporate relationships with strategic partners that have sufficient reach to provide business development results for the business

Product Development:

• Development and upgrading of marketable products geared towards enhancing the competitiveness and market dominance of the organization.
• Marketing & Sales Reporting:
• Establish key performance indicators (KPIs) and metrics to measure marketing effectiveness. Analyze data and provide regular reports to Executive management, offering insights and recommendations for optimization.
• Forecast sales performance trends and act proactively to increase our market segment
• Prepare reports showcasing ad performance and share insights on current and future marketing campaign
• In charge of all B2C acquisition and retention metrics and reporting
• Lead understanding of data sources & segmentation design to understand customer behavior & needs

People Management:

• Responsible for driving and sustaining strategic people management practices that support the organization’s ability to achieve its corporate objectives through optimal talent resourcing, employee engagement, talent management, and people development.
• Build and manage a high-performing marketing team, providing guidance, mentorship, and fostering a culture of creativity and collaboration.
• General Management:
• Provides strategic oversight over the day-to-day operations of the business development department.
• Develop and manage the marketing budget, ensuring effective allocation of resources and ROI for marketing activities across the various business units.
• Monitor industry trends and best practices to identify opportunities for innovation, new business areas, partnership and continuous brand growth.

Requirements

• Master’s degree in marketing, business management, communications, public relations or related field.
• Proven experience with at least 6 years in a senior executive leadership role within a marketing, operations, communications or sales function in an agency, manufacturing or multinational company.
• Proven track record of driving growth and scaling businesses.
• Relevant professional membership
• Relevant international professional certification
• Minimum of 10 years of relevant experience
• Experience managing a team of at least 10 people
• Strategic and Analytical Thinking
• Marketing Expertise and Business Impact
• Innovative and Results-Driven

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Responsibilities

Asset financing

• Develop and implement strategies to facilitate asset financing for our vehicle partners, ensuring that sufficient capital is available to support business operations and expansion.
• Establish and maintain relationships with individuals, associations and corporate bodies who are interested in financing vehicles to put on the Shuttlers Platform
• Collaborate with financial institutions, banks, and investors to create attractive financing packages that meet the needs of our vehicle partners and customers.
• Evaluate financial risks and potential returns associated with asset financing opportunities, presenting well-researched recommendations to the management team.
• Establish and maintain relationships with financing partners, fostering long-term collaborations for mutual benefit.
• Develop Plans in partnership with existing partners to grow their fleet of vehicles on the Shuttlers platform through asset financing or organic growth (increased investment).

Bus partner network expansion

• Upsell current bus partners network on the platform
• Identify and create strategic partnerships with bus partner networks and associations to increase the supply pipeline
• Establish relationships within the transport sector to drive visibility for Shuttlers.
• Generate and acquire leads to increase supply pipeline

Partnerships with new leasing and fleet management companies

• Proactively seek out and qualify new opportunities to build a strong pipeline of potential vehicle partners.
• Acquire individuals, fleet managers, businesses or leasing companies that have access to a fleet of vehicles to sign up on the Shuttlers platform as vehicle partners.
• Lead commercial discussions with potential vehicle partners to build sustainable, long-term partnerships.
• Oversee contract negotiations with new vehicle partners aimed at establishing the foundation of a strong working relationship with Shuttlers.
• Work closely with Operations to ensure seamless onboarding and integration of new bus partners into our network.

Partnerships with manufacturing companies

• Conduct market research to identify key manufacturing companies within relevant industries and sectors.
• Initiate and nurture relationships with manufacturing companies to explore collaborative opportunities, such as joint ventures or supply agreements.
• Collaborate with the product development team to align manufacturing capabilities with the company’s product roadmap and innovation initiatives.
• Facilitate the establishment of strategic partnerships with manufacturing companies to enhance the efficiency and quality of our supply chain

Relationship management

• Foster strong relationships with vehicle partners through regular communication and proactive problem-solving
• Implement and manage value-adding vehicle partner programs to maximize opportunities for revenue and market share growth.
• Identify and address any issues that may lead to churn among vehicle partners
• Build and maintain relationships with new and existing partners to drive service excellence.
• Monitor and analyze performance metrics of existing partnerships, identifying areas for improvement and implementing strategies to optimize partner contributions.
• Measure, manage, and improve partner performance against negotiated SLA’s and quality metrics.

Requirements

• Bachelor’s degree in business, marketing, sales, or related field.
• Over 6 years of experience in sales or any related field.
• 3+ year’s experience managing a highly productive sales and partner acquisition team.
• Exceptional multi-tasking, problem-solving, analytical, and research skills.
• Demonstrated ability to build relationships across partner teams and at every level within an organization.
• Strong interpersonal skills
• Excellent knowledge of MS Office
• Hands-on experience with CRM software is a plus
• Thorough understanding of marketing and negotiating techniques
• High learning velocity and passion for sales
• Self-motivated with a results-driven approach
• Aptitude in delivering attractive presentations
• Must understand Asset Financing
• Must have sales experience

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