Social Media Manager / Content Strategist
- Job Type Full Time
- Qualification BA/BSc/HND
- Experience
- Location Lagos
- City Surulere
- Job Field Media / Advertising / Branding 
Job Description
- We are seeking a talented and motivated Social Media Manager/Content Strategist to join our company.
- The ideal candidate is a creative and strategic thinker who can manage our social handles well while also crafting compelling contents.
- As the Social Media Manager/Content Strategist, you will play a key role in engaging with our target audience and enhancing our brand presence through innovative and impactful social media campaigns.
Key Responsibilities
Social Media Strategy and Execution:
- Develop and implement a comprehensive social media strategy aligned with the company’s goals and target audience.
- Manage, curate, and create engaging content for various social media platforms, including but not limited to Facebook, Twitter, LinkedIn, Instagram, and emerging platforms.
- Monitor social media trends, user engagement, and industry developments to continuously improve strategies and tactics.
Content Creation and Curation:
- Conceptualize and produce high-quality, relevant, and engaging content that resonates with our audience and supports our brand identity.
- Collaborate with cross-functional departments to gather content and insights for various campaigns.
Brand Voice and Consistency:
- Maintain a consistent brand voice and messaging across all social media channels and content platforms.
- Ensure that all content aligns with the company’s values, goals, and industry regulations.
Community Engagement and Customer Interaction:
- Foster meaningful interactions with our online community, respond to comments, messages, and inquiries in a timely and professional manner.
- Proactively engage with users, participate in relevant conversations, and address customer feedback effectively.
Analytics and Reporting:
- Utilize social media analytics tools to track and measure the performance of campaigns, content, and overall social media presence.
- Provide regular reports on key performance metrics and insights, along with actionable recommendations for optimization.
Viral Content Strategy:
- Ability to create trending topics about the brand and guide social media executives on general topics that can be latched on to create virality on brand post.
Social Calendar Management:
- Ability to manage social media calendar and schedule, while prioritizing posts according to brand needs and planned content pillars.
Qualifications and Skills
- Bachelor’s Degree in Communications or a related field.
- Proven work experience as a Social Media Manager, Content Strategist, or similar role, preferably within the FMCG industry
- In-depth knowledge of social media platforms, tools, and best practices.
- Knowledge of design softwares such as Canva, CorelDRAW, Adobe Photoshop or Adobe Illustrator is an advantage.
- Excellent written and verbal communication skills, with the ability to create compelling and persuasive content.
- Proficiency in using analytics tools to analyze and interpret data for strategic decision-making.
- Creative mindset, with the ability to think outside the box and develop innovative content ideas.
- Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.
- Attention to detail and strong organizational skills.
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Method of Application
Job Responsibilities
- Perform full-cycle recruitment (from sourcing candidates to onboarding)
- Collate, analyze, and send periodic reports using MS Excel.
Eligibility Criteria
- Must be a Graduate
- Min of 2-3 years of experience in a similar role
- Proficiency in MS Excel
- Good communication and interpersonal skills
- Learning agility and adaptability
- Tech Savvy
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