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Head, Marketing and Communications

Job Duties & Responsibilities

  • Plan, implement and monitor marketing campaigns across various digital channels and web analytics tools, including but not limited to the website, blog, outbound emails, social media channels and paid ads
  • Manage the content strategy and creation for the website, blog, and social media platforms, including the analysis of consumer behaviour and determining customer personas
  • Stay updated on the latest trends and best practices in digital marketing and domain hosting industry
  • Develop brand strategy and execution roadmap for the Digital, Advertising, Communications and Creative teams.
  • Monitor and ensure corporate brand integrity across all product segments, platforms (internal & external) and communication channels.
  • Attend to the administration of your team which includes; preparing and managing monthly, quarterly and annual budgets for the Marketing department, setting, monitoring and reporting on team goals, amongst others
  • Ensure the WGH brand messaging is authentic and consistent across all channels and marketing efforts (such as activation events, email campaigns, web pages and promotional material)
  • Identify opportunities to reach new market segments and expand market share, and coordinate sales and marketing efforts to boost brand awareness

Person Specification & Additional Requirements

  • Bachelor’s Degree or equivalent in Marketing or relevant field
  • Previous work experience as a Marketing lead at a tech organisation or marketing agency with a minimum of 5 years experience
  • Proven track record of developing and executing successful marketing campaigns
  • Expertise in SEO, SEM, email marketing, and social media marketing
  • Proficiency in web analytics tools, such as Google Analytics, Google Adwords and CRM tools, such as HubSpot
  • Excellent communication, presentation, and interpersonal skills
  • Creative, strategic, and analytical mindset
  • Good problem-solving and interpersonal skills.
  • Ability to understand business strategy, work across business units and support managers and manage working relationships at all levels of the company.

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Method of Application

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