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Media Buyer

  • Job Type Full Time , Remote
  • Qualification BA/BSc/HND
  • Experience
  • Location Abia
  • Job Field Media / Advertising / Branding&nbsp

Key Responsibilities:

  • Google Ads Management: Develop and execute Google Ads campaigns, ensuring alignment with client objectives and budgetary guidelines.
  • Ad Spend Oversight: Manage a monthly ad spend of at least $20k, optimizing for efficiency and ROI.
  • Creative Direction: Collaborate with creative teams to produce ad content that captivates and converts, tailored to each client’s unique needs.
  • Performance Analysis: Utilize Google Analytics and other tools to monitor ad performance, making data-driven decisions to pivot strategies as necessary.
  • Comprehensive Ad Strategy: Own the complete ad creation process, including ideation, targeting, budgeting, and ongoing optimization.

What Success Looks Like:

  • Client Growth: Demonstrable success in driving client growth and achieving key performance indicators through effective paid media strategies.
  • Creative Impact: Directed the development of innovative and compelling ad content that resonates with target audiences, leading to high engagement and conversion rates.
  • Strategic Optimization: Continuously optimized ad campaigns for maximum performance and ROI, utilizing a deep understanding of analytics and market trends.

Qualifications:

  • Significant experience with Google Ads and managing large-scale ad budgets.
  • Familiarity with Google Analytics and the ability to analyze ad performance metrics.
  • Strong background in B2C marketing, particularly within local service industries.
  • Exceptional headline copywriting skills and a keen eye for effective ad design.
  • Proven track record of leading and directing creative teams in the production of high-quality ad content.
  • Strategic marketing mindset, capable of managing the entire ad process from concept to execution.
  • Bonus: Experience in ad buying for channels other than Google Ads, such as Meta and LinkedIn.

go to method of application »

Method of Application

  • The ideal candidate will not only possess a strong grasp of graphic and web design principles but will also excel in crafting visually stunning emails and web pop-ups.
  • Your role will involve spearheading email marketing campaign designs, from ideation to execution, while also helping E-Commerce Brands drive more revenue with email.

Responsibilities:

  • Utilize Figma to design captivating email marketing campaigns and website pop-ups.
  • Implement Email designs in Klaviyo or other Email Provider
  • Manage projects from start to finish, ensuring all campaign objectives are met.
  • Stay abreast of the latest trends and best practices in graphic design and email marketing.

Required Experience:

  • Minimum of 2 years of experience in graphic design, with a focus on web design and email marketing.
  • Proficiency in Figma and Shopify is essential.
  • Familiarity with Klaviyo is a plus.
  • Demonstrated ability to create visually appealing email campaigns and web pop-ups.
  • Strong project management skills, with the ability to handle multiple campaigns simultaneously.
  • Experience in client onboarding processes is preferred.
  • Familiarity with current email marketing trends and best practices.
  • Excellent communication skills, both written and verbal.

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