Media Buyer
- Job Type Full Time , Remote
- Qualification BA/BSc/HND
- Experience
- Location Abia
- Job Field Media / Advertising / Branding 
Key Responsibilities:
- Google Ads Management: Develop and execute Google Ads campaigns, ensuring alignment with client objectives and budgetary guidelines.
- Ad Spend Oversight: Manage a monthly ad spend of at least $20k, optimizing for efficiency and ROI.
- Creative Direction: Collaborate with creative teams to produce ad content that captivates and converts, tailored to each client’s unique needs.
- Performance Analysis: Utilize Google Analytics and other tools to monitor ad performance, making data-driven decisions to pivot strategies as necessary.
- Comprehensive Ad Strategy: Own the complete ad creation process, including ideation, targeting, budgeting, and ongoing optimization.
What Success Looks Like:
- Client Growth: Demonstrable success in driving client growth and achieving key performance indicators through effective paid media strategies.
- Creative Impact: Directed the development of innovative and compelling ad content that resonates with target audiences, leading to high engagement and conversion rates.
- Strategic Optimization: Continuously optimized ad campaigns for maximum performance and ROI, utilizing a deep understanding of analytics and market trends.
Qualifications:
- Significant experience with Google Ads and managing large-scale ad budgets.
- Familiarity with Google Analytics and the ability to analyze ad performance metrics.
- Strong background in B2C marketing, particularly within local service industries.
- Exceptional headline copywriting skills and a keen eye for effective ad design.
- Proven track record of leading and directing creative teams in the production of high-quality ad content.
- Strategic marketing mindset, capable of managing the entire ad process from concept to execution.
- Bonus: Experience in ad buying for channels other than Google Ads, such as Meta and LinkedIn.
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Method of Application
- The ideal candidate will not only possess a strong grasp of graphic and web design principles but will also excel in crafting visually stunning emails and web pop-ups.
- Your role will involve spearheading email marketing campaign designs, from ideation to execution, while also helping E-Commerce Brands drive more revenue with email.
Responsibilities:
- Utilize Figma to design captivating email marketing campaigns and website pop-ups.
- Implement Email designs in Klaviyo or other Email Provider
- Manage projects from start to finish, ensuring all campaign objectives are met.
- Stay abreast of the latest trends and best practices in graphic design and email marketing.
Required Experience:
- Minimum of 2 years of experience in graphic design, with a focus on web design and email marketing.
- Proficiency in Figma and Shopify is essential.
- Familiarity with Klaviyo is a plus.
- Demonstrated ability to create visually appealing email campaigns and web pop-ups.
- Strong project management skills, with the ability to handle multiple campaigns simultaneously.
- Experience in client onboarding processes is preferred.
- Familiarity with current email marketing trends and best practices.
- Excellent communication skills, both written and verbal.
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