Job title: Head of Content, Media and Publications (Hybrid)
Company: eRecruiter Nigeria
Job description: Job Description:Our client is one of the leading telecommunication company. They are in their growth phase and are looking to hire Head of Content, Media & Publications to lead their storytelling, media, and brand-building efforts. The role is a high-impact, strategic role focused on market awareness and demand generation.Job Overview:The Head of Content, Media & Publications will be responsible for shaping the market narrative, driving awareness, and positioning the company as the leading business for SMEs.The ideal candidate will have a strong journalism, editorial, or media background, with experience in storytelling, publications, and audience engagement.Key Responsibilities:1. Industry Positioning & Market Awareness
- Own the company’s voice in the market—establish a clear and dominant narrative about why SMEs need a business phone system.
- Develop and distribute high-impact content—articles, whitepapers, case studies, and reports that establish the company as the leader in SME communication.
- Break down complex telecom concepts into engaging and relatable stories that resonate with business owners.
- Build and maintain relationships with media houses, journalists, and key industry influencers.
2. Content & Thought Leadership
- Develop a content strategy that positions the company as the leader in “Business phone numbers for SMEs.”
- Own and manage a content publication calendar, ensuring high-quality, high-frequency content across all channels.
- Develop case studies, success stories, and customer testimonials to build credibility and trust.
- Identify and secure guest appearances on industry platforms (interviews, podcasts, conferences).
3. Events & Brand Engagement
- Identify key industry events that align with their target audience and ensure the company is a major player.
- Periodically sponsor or participate in high-impact events to boost credibility and awareness.
- Develop the company’s owned events, roundtables, and industry reports.
- Build partnerships with business communities, industry bodies, and media influencers.
4. Demand Generation & Audience Growth
- Work with Growth & Marketing teams to ensure content directly supports lead generation.
- Develop long-form content that showcases the company as the industry thought leader.
- Build content assets that can be repurposed for ads, sales enablement, and email campaigns.
- Execute the company’s PR & media strategy, ensuring constant visibility and relevance.
Qualifications:
- 8+ years experience in journalism, media, publishing, or content leadership.
- Strong editorial, storytelling, and communication skills—able to take complex ideas and make them engaging.
- Experience leading content strategy and publications at a media house, tech company, or business publication.
- Proven ability to secure media coverage and build industry credibility.
- Deep understanding of media relations, PR strategy, and audience growth.
- Data-driven mindset—can track performance and optimise content impact.
Key Success Metrics:The performance will be measured by:
- Brand Awareness – Increased industry recognition & media mentions.
- Organic Growth – Growth in website traffic and inbound leads.
- Industry Influence – The company’s positioning as the leading provider of call solutions for businesses.
- Audience Engagement – Growth in social media, newsletter subscriptions, and audience reach.
- Media Coverage – Number of high-impact press features secured.
Only shortlisted candidates will be contacted
Expected salary:
Location: Lekki, Lagos State
Job date: Sat, 22 Feb 2025 03:37:33 GMT
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