Head Marketing and Corporate Communications at Pufferfish Technology Limited – Apply Now

Job Description

The Head Marketing and Corporate Communications (MCC) reports to the MD and is responsible overseeing all aspects of Marketing and Corporate Communications including having oversight of Brand Management, Public Relations, and all Communications while developing, implementing and driving the Marketing strategy necessary to achieve Africa Prudential Plc’s growth, profit and brand visibility goals.

• Create of a departmental vision that is instilled in all levels of the department, which forms part of the business culture.
• Oversee offline brand marketing approaches such as design marketing and hardcopy promotional materials.
• Responsible for overall creative outputs inclusive of web promotional materials, selection of creative agencies, creative briefings, graphics, photography, etc. across the business
• Create of all forms of marketing, for example, interactive marketing, direct marketing campaigns, advertising, sales collateral, press releases, and executive presentations.
• Develop execution plan for thought leadership initiatives, by using a wide range of content in order to build awareness and credibility for business and brand in the market, simultaneously establishing the organization as a thought leader in the market.
• Ensure all branding programs are aligned with the overall business objectives and that they are optimized and relevant to multiple audiences. Collaboration
• Work closely with other departments such as Sales, Operations, Human Resources, etc.
• Establish metrics for the purpose of measuring campaign effectiveness against KPI’s.
• The idea candidate for this be able to demonstrate:
• Proven experience in communications and brand marketing
• At least 10 years working experience in a marketing capacity, conducting online marketing, digital design, website management, paid marketing, or preferably brand marketing at a managerial capacity in a fast-paced and extremely competitive environment.
• Successful experience building brand and passion in a complex and highly competitive market.
• Proven track record in delivering sustainable improvements in marketing campaigns’ ROI.
• Exceptional communication skills both in verbal and written form.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration or related field
• Relevant post graduate degree or professional qualification in Marketing and Corporate Communications such as CIM UK or NIM Nigeria
• Experience in launch of products across various sectors in the Nigerian (nationwide) market and in the design and implementation of nationwide marketing activities to grow brand awareness.
• Demonstrated ability to successfully develop and implement marketing programs, and organize, manage and motivate internal and external resources to flawless delivery