Fresh Jobs at PressOne Africa – Apply Now

• This role is vital to converting interest into action!
• You’ll design and implement automated marketing systems that nurture leads and guide them towards becoming paying customers. We’re seeking a results-driven Marketing Automation Specialist who thrives in a fast-paced startup environment.

To Carry Out Your Role…

• Select and set up a marketing automation platform that fits our needs.
• Design and build automated email nurture sequences tailored to different stages of the customer journey.
• Experiment with A/B testing on subject lines, content, and offers to optimise conversion rates.
• Collaborate with sales teams to ensure seamless handoff of qualified leads.
• Track and analyse key marketing automation metrics, providing actionable insights.

The Ideal Candidate

• A skilled marketing automation enthusiast with proven experience (minimum 2 years) in designing and managing nurture campaigns.
• You’re a strong communicator with a knack for persuasive email copywriting.
• You possess analytical skills and a data-driven approach to marketing optimisation.
• You’re proficient with marketing automation tools (Zoho CRM is a plus.).

Your Key Responsibilities

• Nurture Flow Design: Create targeted email sequences that address different lead segments based on their needs and interests.
• Automation Setup: Implement email triggers, segmentation rules, and workflows within our chosen marketing automation platform.
• Copywriting: Write compelling subject lines, body copy, and calls to action that drive engagement and conversions.
• A/B Testing: Experiment with different subject lines, content, and offers to optimise open and click rates.
• Lead Handoff Collaboration Work with sales to ensure a seamless transition and timely follow-up.
• Reporting & Analysis: Track and analyse key metrics (open rates, clicks, conversions). Generate insights to improve performance.

Requirements

What You Should Have

• Bachelor’s degree in Marketing, Communications, or a related field.
• 4+ years of proven experience in marketing automation.
• Analytical mindset with the ability to interpret data and optimise processes.
• Excellent copywriting skills and a strong understanding of email marketing best practices.
• Proficiency in Zoho CRM Marketing Automation a plus.

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• In this dynamic role, you’ll be the architect of our website content. Your words will educate visitors, showcase our features, and turn interest into action. We’re looking for a skilled writer and strategic thinker who thrives in a fast-paced startup environment.

To Carry Out Your Role

• Develop and execute content plans to expand PressOne Africa’s website with engaging, informative, and SEO-friendly pages.
• Craft compelling copy for feature pages, use case pages, comparison pages, and other website sections that drive customer understanding.
• Collaborate with designers and the SEO Specialist to optimize pages for both users and search engines.
• Maintain a consistent brand voice and style guide ensuring all content aligns with our messaging.
• Track content performance metrics and identify opportunities for improvement.

The Ideal Candidate

• A gifted storyteller with a passion for crafting persuasive web copy (minimum 3 years of web content writing experience).
• Excellent writing and editing skills, with a keen eye for detail.
• Basic understanding of SEO principles and how to write for the web.
• Experience using a content management system (CMS) like WordPress.
• Self-starter with strong organisational skills and ability to manage multiple projects.

Your Key Responsibilities

• Content Creation: Write and edit engaging, informative, and SEO-friendly copy for various web pages, including product pages, feature pages, and landing pages.
• Content Strategy: Collaborate with marketing and product teams to develop a content calendar aligning with our overall marketing goals.
• Brand Consistency: Ensure all web content maintains a consistent brand voice, tone, and style.
• Optimisation and Updates: Regularly review and update existing website content to enhance user experience and boost search rankings.
• Reporting & Analysis: Use web analytics to track content performance (page views, time on page, bounce rates) and identify areas for improvement.

Requirements

What You Should Have

• Bachelor’s degree in Marketing, Communications, or a related field.
• 4+ years of experience in web content writing, with a portfolio showcasing your work.
• Excellent writing, editing, and proofreading skills.
• Basic knowledge of SEO best practices and keyword research.
• Proficiency with WordPress is a plus.

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