Director, Channel Strategy and Recruitment, Immediate Consumption, Africa
- Job Type Full Time
- Qualification BA/BSc/HND
- Experience 5 – 7 years
- Location Lagos
- Job Field Sales / Marketing / Retail / Business Development 
Position Overview:
Our vision is loved brands, done sustainably, for a better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design, and marketing. This role serves as the lead in the organization between the category/brand teams and commercial operating teams to communicate initiatives to bottlers and customer teams. The successful candidate should be able to demonstrate, relationship building and leadership capabilities while working across multiple channels.
What You’ll Do for Us
- Represents the total Trademark commercial perspective in all discussions/decisions across bottler network and communicates initiatives to bottlers and customer teams.
- Ensure representation of channel needs and proper translation of brand strategies across retail & foodservice channels.
- Partners with brand team to ensure commercial leadership organization serves as a single source of direction delivering and transformation brand strategies into actionable plans.
- Responsible for the development, implementation, and achievement of annual commercial business plan.
- Align channel input on price/pack architecture and ensure channel coherency and directs and steward’s commercial development of all new item introductions
- Lead collaboration with Revenue Growth Management functions to develop tools and tracking for sales teams to ensure maximization of revenue and gross profit.
- Support category/brand teams in determining program budget, manages the program allocations across channels/customers and re-allocates funding based on performance.
- Supports Commercial Leadership category strategic planning and performance management.
- Lead development of tools and tracking to ensure profitable growth across the portfolio.
- Partners with product/package leads in creation of brand/ package launch decks/PAGS for delivery to channel planning and sales teams for use in the market
Qualifications & Requirements
- Bachelor’s degree in Marketing, Business, or another related field.
- 5-7 years of experience, preferably in the consumer goods/beverages industry
- Leadership and experience working across multiple channels – e.g., large store, small store, and Foodservice/On Premise channels.
- Experience in brand and category management, coordinating pricing and promotions, and customer and sales.
- Demonstrates strong business acumen through the ability to create a 1-3-year business plan for brand/category and a path to achieve that vision, anticipating future trends and needs in the marketplace and business; demonstrates innovation/creativity.
- Demonstrate the ability to effectively communicate and build relationships at all organizational levels; communicates long-term vision and shorter-term opportunities through clear & simple messages.
- People leadership/management – specifically, managing virtual teams and influencing multiple stakeholders with different priorities.
- Strong track record of leadership across cross-functional teams
Skills
Influencing; Communication; Strategy Development; Systems Thinking; Marketing Activation; Influence; Marketing Execution; Teamwork; Engaging Leadership; Marketing Strategies; Channels Strategy; Project Management
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Method of Application
Position Overview:
Leads development of insights via analysing internal and external data sources and drawing meaningful conclusions: Drives the metrics required to guide the execution of strategy across various customer and commercial disciplines Like RGM and Shopper / Channel development.
Function Related Activities/Key Responsibilities:
- Leads Customer & Commercial Leadership (C&CL) Analytics projects in order to drive deeper understanding of customer and category insights in modern trade.
- Liaises with other functions to coordinate research and data requirements of the team and ensures timely conclusion of the projects.
- Supports the development of the integrated commercial plan for both Modern & Traditional
- Trade to impact the consumer at the point of sales linked to specific metrics.
- Enables exceptional execution.
- Supports development of activation toolkits and “how to” guides as required by project (eg: Revenue Growth Management toolkit)
- Responsible for assisting in implementing key initiatives in conjunction with the customer and commercial execution team (examples include deployment of Execution Cup, model market development, etc).
- Sources customer and commercial best practices and develop innovative.
- Ways of sharing these across the system to enable rapid deployment and scaling.
- Leads creation of Single source of truth for Customer & Commercial Leadership (C&CL) KPIs
- Leads score carding and creation of a single source of truth database for the Customer & Commercial Leadership (C&CL) KPIs (eg: volume, revenue, incidence, operating income growth, out of stock reduction, Right Execution Daily, etc).
- Serves as the liaison with Operating Unit teams to provide data and other routine inputs and ensures compliance to reporting routines.
- Develops & coordinates routines for the franchise team, working with key stakeholders. Reports status according to agreed standards / metrics.
- Leads and or supports special projects as required.
Education Requirements:
- Minimum Bachelor’s degree
- 3-4 years working experience in Customer & Commercial or other related area preferably in a multi-country/multi-bottler environment.
- Advanced computer skills-MS Office, SAP, MS Project, Excel, PowerBI, Reporting,
- Agile Methodology
- Knowledge of Nielson is an advantage
Work Focus
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The successful candidate will have had previous experience in a similar role and will combine experience in shopper and commercial as well as have a track record of success in a multi-country/multi bottler environment. Strong project management skills and a winning attitude will be pluses.
Internal and External Communication Focus
- Internal Communication:
- Operating Unit & Franchise Customer & Commercial Leadership Teams
- Operating Unit & Frontline Marketing Teams
- Strategy, Finance, Platform Services
- Bottling Partner Teams
- Suppliers
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