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Motion Graphic Designer

  • Job Type Full Time
  • Qualification BA/BSc/HND
  • Experience
  • Location Lagos
  • Job Field Media / Advertising / Branding&nbsp

Responsibilities:

  • Conceptualization and Design:
  • Collaborate with the creative team to conceptualize and design visually stunning motion graphics for a variety of projects.
  • Transform creative briefs and concepts into compelling and innovative motion graphic solutions.

Animation and Motion Design:

  • Create dynamic and engaging animations using industry-standard tools and software.
  • Develop visually appealing motion graphics for video intros, presentations, social media content, and other digital platforms.

Storyboarding:

  • Develop storyboards and visual narratives to outline the flow and structure of motion graphic projects.
  • Ensure alignment with project objectives and brand guidelines.

Collaboration:

  • Work closely with cross-functional teams, including video editors, illustrators, and marketing professionals, to bring concepts to life.
  • Incorporate feedback from stakeholders to refine and improve motion graphic designs.

Quality Control:

  • Conduct quality checks on final output to ensure accuracy, consistency, and adherence to brand standards.
  • Stay updated on design trends and techniques to maintain high-quality standards.

Project Management:

  • Manage multiple projects simultaneously, meeting deadlines and delivering high-quality work within the given timeframe.
  • Effectively communicate project progress and potential challenges to the team.

Qualifications:

  • Bachelor’s degree in Graphic Design, Animation, or a related field.
  • Proven experience as a Motion Graphic Designer with an outstanding portfolio showcasing a range of motion graphics projects.
  • Proficiency in industry-standard software such as Adobe After Effects, Figma, Premiere Pro, Illustrator, and Photoshop.
  • Strong understanding of design principles, animation techniques, and visual storytelling.
  • Excellent creativity and the ability to think outside the box to convey complex concepts visually.
  • Detail-oriented with a strong focus on quality and precision.
  • Effective communication and collaboration skills.

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Method of Application

  • The ideal candidate will be a strategic thinker with a proven track record in developing and executing content marketing strategies that drive brand awareness, engagement, and lead generation.
  • As a key contributor, you will be responsible for creating compelling and relevant content across various channels to enhance our brand’s presence and connect with our target audience.

Responsibilities:

Content Strategy:

  • Develop and execute comprehensive content marketing strategies aligned with overall marketing goals and business objectives.
  • Identify target audience personas and tailor content to address their needs and pain points.

Content Creation:

  • Produce high-quality, engaging, and SEO-optimized content for a variety of channels, including blog posts, whitepapers, case studies, social media, email campaigns, and more.
  • Collaborate with subject matter experts and stakeholders to gather insights and information for content creation.

Distribution and Promotion:

  • Develop and implement distribution plans to ensure content reaches the target audience through various channels.
  • Utilize social media, email marketing, and other promotional tactics to amplify content reach and impact.

SEO Optimization:

  • Conduct keyword research and integrate SEO best practices into content creation to improve organic search visibility.
  • Monitor and analyze content performance using SEO tools and make data-driven optimizations.

Performance Analysis:

  • Track and analyze content performance metrics, including engagement, conversion rates, and other relevant KPIs.
  • Provide regular reports and insights to measure the success of content marketing efforts.

Brand Alignment:

  • Ensure content aligns with brand guidelines, voice, and messaging to maintain a consistent brand image.
  • Collaborate with design and other teams to enhance content visual appeal.

Industry Research:

  • Stay informed about industry trends, competitor activities, and emerging content marketing strategies.
  • Apply insights to continuously improve and evolve content strategies.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Proven experience as a Content Marketing Specialist or similar role.
  • Strong writing and editing skills with a portfolio of published content.
  • Demonstrated success in developing and implementing successful content marketing strategies.
  • Familiarity with SEO best practices and content optimization techniques.
  • Experience with content management systems (CMS) and marketing automation tools.

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