E-commerce Associate I
SUMMARY AND OBJECTIVE
- The E-commerce Associate will be responsible for developing and executing strategies to promote our products on the Amazon platform, drive traffic, increase sales, and maximize ROI.
- Your role will encompass various aspects of Amazon marketing, including advertising campaigns, product listings optimization, and competitive analysis.
RESPONSIBILITIES
- Amazon Advertising Campaigns: Plan, execute, and optimize Amazon Pay-Per-Click (PPC) advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored display. Manage advertising budgets, bids, and keyword strategies to achieve target ACoS (Advertising Cost of Sales).
- Product Listings Optimization: Create and enhance product listings, ensuring they are accurate, keyword-rich, and optimized for conversions. Optimize product images, titles, descriptions, and bullet points to improve search visibility and customer engagement.
- Competitor Analysis: Monitor competitor product listings, pricing, and promotions on Amazon. Identify opportunities to differentiate our products and gain a competitive edge.
- Keyword Research and SEO: Conduct keyword research to identify high-potential keywords and search terms. Implement on-page and off-page SEO strategies to improve product ranking and discoverability.
- Amazon Storefront Management: Create and maintain an Amazon Storefront to showcase our brand and products effectively. Implement design enhancements and promotional content to improve brand visibility.
- Performance Analytics: Analyze Amazon Advertising and sales performance data. Generate reports and provide insights to optimize campaigns, product listings, and overall strategy.
- Inventory and Pricing Management: Coordinate with inventory and pricing teams to ensure product availability and competitive pricing. Adjust pricing strategies in response to market dynamics and competitor pricing changes.
- Review and Feedback Management: Monitor customer reviews and feedback on Amazon. Respond to customer inquiries and resolve issues promptly to maintain a positive brand image.
- Promotions and Deals: Plan and execute promotional campaigns, lightning deals, and discounts to boost sales and visibility. Collaborate with marketing teams to align promotions with overall marketing strategies.
- Compliance and Policy Adherence: Ensure compliance with Amazon’s policies, guidelines, and advertising rules. Stay updated on Amazon’s evolving platform features and requirements
REQUIREMENTS & SKILLS
- Bachelor’s degree in Marketing, Business, or a related field is preferred.
- Must have completed NYSC
- Proven experience in Amazon marketing, e-commerce, or digital marketing, preferably in a similar role.
- Proficiency in Amazon Seller Central and advertising platforms (e.g., Amazon Advertising, Amazon Brand Registry).
- Strong understanding of Amazon SEO, PPC advertising, and e-commerce best practices.
- Analytical mindset with the ability to interpret data, metrics, and generate actionable insights.
- Excellent written and verbal communication skills.
- Creative thinking and the ability to create compelling product listings and promotional content.
- Knowledge of Amazon’s algorithms, ranking factors, and marketplace dynamics.
- Familiarity with competitor analysis tools and software.
- Results-oriented with a focus on achieving sales and ROI targets.
- Ability to work collaboratively in a fast-paced, team-oriented environment.
- Ability to work independently and complete assignments within given instructions, established routines, and accepted practices.
- Must have excellent Internet connection, working laptop and ability to adjust work hours to Central Standard Time (Between 9 am – 5 pm Central Standard Time).
BENEFITS
- Health Insurance
- Paid Time off
- Sign-on bonus
- Annual Salary review
- Data Allowance
- Bonuses
- Professional Development opportunities
Method of Application
Interested and qualified? Go to Herbal Goodness on herbalgoodness.bamboohr.com to apply