Job title: Digital Marketing Manager Job at BrandCo Nigeria Limited
Company:
Job description: BrandCo’s core focus is to identify high-street brands that appeal to the urban African consumer and offer these through world class retail experiences. We take time to understand a brand’s offering and how it can be tailored to consumer’s shopping habits and preferences in our target markets.We are recruiting to fill the position below:Job Position: Digital Marketing ManagerJob Location: Yaba, LagosAbout the Role
- We are seeking a creative and data-driven Digital Marketing Manager to lead our online marketing efforts, grow our digital presence, and drive online sales.
- This role requires a deep understanding of fashion retail, e-commerce, and digital marketing strategies to engage our target audience and boost brand visibility.
Key Responsibilities
Digital Strategy & Brand Growth:
- Develop and execute a comprehensive digital marketing strategy to drive brand awareness, customer engagement, and online sales.
- Manage and grow the brand’s social media presence across Instagram, TikTok, Facebook, and other key platforms.
- Plan and oversee content marketing strategies, including blogs, email campaigns, and influencer partnerships.
- Monitor industry trends and competitors to ensure innovative and effective digital marketing initiatives.
E-commerce & Performance Marketing:
- Drive traffic and sales through SEO, PPC (Google Ads, Facebook Ads), and paid social media campaigns.
- Optimize the e-commerce website for conversion, improving user experience, product placement, and navigation.
- Develop and manage email marketing campaigns to enhance customer retention and engagement.
- Analyze and improve online customer journeys to maximize revenue and minimize drop-offs.
Social Media & Influencer Marketing:
- Build and execute influencer and affiliate marketing strategies to expand brand reach.
- Collaborate with influencers, fashion bloggers, and content creators to showcase products effectively.
- Oversee social media content, ensuring brand consistency and high engagement.
Analytics & Performance Tracking:
- Track and report on key digital marketing KPIs, including website traffic, conversion rates, ROAS, and social media growth.
- Utilize data analytics tools (Google Analytics, Meta Business Suite, etc.) to refine strategies and maximize performance.
- Conduct A/B testing on campaigns and landing pages to improve results.
People Management & Leadership:
- Lead, mentor, and manage a digital marketing team, fostering a culture of creativity, collaboration, and high performance.
- Provide clear KPIs, performance reviews, and professional development plans for team members.
- Work cross-functionally with the Buying, Sales, and Creative teams to align marketing strategies with business goals.
- Manage agency partnerships and freelancers, ensuring deliverables meet brand standards.
Key Requirements
- Bachelor’s Degree in marketing, Digital Marketing, Communications, or a related field.
- 3-5+ years of experience in digital marketing, preferably in fashion retail or e-commerce.
- Strong knowledge of SEO, SEM, PPC, and paid social advertising.
- Hands-on experience with Google Analytics, Meta Ads, Klaviyo, Shopify, Marsello and other e-commerce tools.
- Proficiency in content creation, social media management, and influencer marketing.
- Data-driven mindset with strong analytical skills.
- Creative and strategic thinker with a passion for fashion and digital trends.
Method of Application
Interested and qualified candidates should send their CV to: using the Job Position as the subject of the mail.Similar JobsHottest JobsJob SeekersEmployersTools & ResourcesConnect with usCustomer Care
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Expected salary:
Location: Yaba, Lagos State
Job date: Mon, 07 Apr 2025 06:12:02 GMT