Job title: Business Development Manager
Company: eRecruiter Nigeria
Job description: Job Description:Our Client is in the food and beverage sector and they are looking to hire a dynamic and results-driven Business Development Manager to lead business growth, marketing, and customer engagement initiatives for their restaurant. This role requires a combination of strategic thinking, market analysis, and hands-on execution to drive revenue, enhance brand presence, and deliver exceptional customer experiences.Job Responsibilities:Business Growth and Strategy:Identify and pursue new business opportunities to expand the restaurant’s client base and increase revenue.Develop and implement marketing strategies to promote the restaurant’s offerings (dine-in, events, etc.).Conduct market research to identify customer needs, competitor activities, and industry trends.Collaborate with management to develop short-term and long-term business growth plans.Sales and Revenue Growth:Develop strategies to increase in-store and online sales, including dine-in, take-out, and delivery.Design and execute promotional campaigns such as discounts, meal deals, and loyalty programs to boost sales.Collaborate with delivery platforms to optimize visibility and manage special offers.Partnership and Community Engagement:Identify and secure partnerships with local businesses, offices, schools, and community organizations to increase foot traffic.Foster relationships with third-party vendors, influencers, and food bloggers for collaborations and reviews.Represent the restaurant in community events to build brand awareness.Market Analysis and Strategy Development:Conduct market research to identify trends in fast-casual dining and customer preferences.Analyze competitors’ strategies to maintain a competitive edge in pricing, promotions, and menu offerings.Provide insights and recommendations for menu innovations based on market demand.Marketing and Branding:Develop and implement digital marketing campaigns across social media, email, and website platforms.Ensure the restaurant’s branding aligns with customer expectations and resonates with the target audience.Monitor online reviews and respond to customer feedback to maintain a positive brand reputation.Customer Retention and Experience:Enhance customer experience through personalized promotions and targeted communication.Work closely with the operations team to ensure customer satisfaction is reflected in service delivery.Analyze customer data to identify patterns and develop retention strategies.Reporting and Performance Metrics:Track and report on key performance indicators (KPIs), including revenue growth, customer acquisition, and campaign ROI.Monitor and present insights on sales performance and suggest actionable improvements.RequirementsJob Requirements:Minimum of 4 years of experience in business development, sales, or marketing in the food and beverage (F&B) or fast-casual industry.Familiarity with digital marketing tools and delivery platform integrations.Excellent verbal and written communication, negotiation, and networking skills.Knowledge of digital marketing, social media, and analytics tools.Creative thinking and problem-solving abilities.Ability to work under pressure in a fast-paced environment.Deep understanding of fast-casual dining trends and customer behavior.Flexibility to work weekends, evenings, and holidays as needed.
Expected salary:
Location: Lagos, Lagos State
Job date: Mon, 03 Feb 2025 07:32:07 GMT