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Digital Marketing Manager

  • Job Type Full Time
  • Qualification BA/BSc/HND , MBA/MSc/MA
  • Experience
  • Location Lagos
  • City Lekki
  • Job Field Media / Advertising / Branding&nbsp

  • As the Digital Marketing Manager, we are entrusting our online image to you.
  • You will help us shape the kind of stories we tell online and how we are perceived by digital audiences and how we can convert positive attention towards meeting our goals for the church.
  • You will have the opportunity to imagine new ways to connect with our potential audiences in online spaces through integrated digital marketing campaigns.
  • You will conceptualise and execute new and innovative ideas that share our values to a wide audience and inspire them to take action and report to Head of strategy and communication.

Job responsibilities.

  • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
  • Maintaining our social media presence across all digital channels.
  • Measuring and reporting on the performance of all digital marketing campaigns.
  • You will work with the marketing team, supporting teams and vendors to launch campaigns on time and on budget
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimise spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimise user experience
  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimise user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Carrying out research, strategizing with other managers and creating content for successful campaigns.

Qualification / Requirements

  • HND/BSc/MSc in marketing or a related field
  • Proven working experience in digital marketing and advertising company, NGO or Church
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimising landing pages and user funnels
  • Experience with A/B and multivariate experiment
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimising Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

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Method of Application

  • The Head of Strategy and Communications plays a crucial role in shaping and executing the church’s strategic direction while managing its communication efforts.
  • This role demands a diverse set of skills to effectively convey the church’s mission, engage the community, and attract new members.
  • The Head of Strategy and Communications is responsible for developing and executing strategic communication plans to promote and enhance the church’s mission, values, and activities. T
  • his role involves creating and maintaining a strong online and offline presence, collaborating with church ministries, managing public and media relations, overseeing a team of communication professionals, and staying current with communication trends and technologies and report directly to Senior pastor

Job Responsibilities:

  • Develop and implement long-term strategies aligned with organizational goals.
  • Effectively convey the church’s strategy through written and verbal communication, including public speaking and media engagement.
  • Lead and manage a team, providing direction to achieve strategic and communication goals.
  • Analyse market trends, industry data, and the competitive landscape to inform the church’s strategy.
  • Develop and execute a comprehensive strategic plan, involving goal setting and resource allocation.
  • Build relationships with external partners and stakeholders for effective collaboration.
  • Demonstrate proficiency in online communication, social media, and digital marketing.
  • Be prepared for crises and lead effective crisis communication planning.
  • Coordinate and manage various projects within the strategy and communication department.
  • Collect and analyse data to measure the impact of communication efforts.
  • Create and maintain comprehensive events contact database and conduct interviews with key parties, such as stakeholders and technical staff, to generate new communications materials.
  • Collaborate with leadership to promote positive internal communications that keep all staff members up-to-date and foster an integrated and collaborative environment.
  • Identify efficient means of communication with stakeholders and other key partners to build rapport and raise awareness.
  • Oversee program deliverables for reports, including the drafting of reporting schedules and templates.

Qualifications/Requirements:

  • Minimum of HND/ BSc/MSc in communications, marketing, public relations, or a related field;
  • Minimum of 10-15 years’ experience of relevant work experience’5 of which must be in managerial level or Head of communication department in any top organization, Church or NGO
  • Proven experience in strategic communications and marketing.
  • Strong crisis communications experience.
  • Strong leadership and project management skills.
  • Excellent written and verbal communication abilities.
  • Proficiency in social media, website management, and digital marketing.
  • A deep understanding of the church’s mission and values.

go to method of application »

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