Social Media & Digital Marketing Specialist

Job title: Social Media & Digital Marketing Specialist

Company: Rotic Aluminium

Job description: Job DescriptionJob descriptionSocial Media & Digital Marketing SpecialistOlakz Transportation Nigeria limitedMarketing & CommunicationsLagos Full TimeShipping & Logistics NGN 75,000 – 150,000Job SummaryWe’re on the hunt for a creative, data-driven, and tech-savvy Social Media & Digital Marketing Specialist to join our growing team. If you’re someone who lives and breathes digital marketing and understands the ins and outs of Meta, Google, TikTok, and other major platforms – we want to hear from you!

• Minimum Qualification : OND
• Experience Level : Entry level
• Experience Length : 1 year
• Working Hours : Full Time

Job Description/RequirementsResponsibilities:

• Plan, execute, and manage paid and organic campaigns across platforms like Meta (Facebook/Instagram), Google Ads, TikTok, YouTube, and more.
• Oversee our social media content calendar, ensuring brand consistency and engaging content.
• Optimize and update our website and marketing funnel for conversions and performance.
• Manage email marketing campaigns to engage previous customers and generate new leads.
• Launch and manage customer feedback initiatives – including collecting Google reviews and post-purchase satisfaction surveys.
• Analyze and report on key performance metrics: impressions, engagement, CTR, conversions, etc.
• Coordinate A/B testing of ad creatives, email subject lines, landing pages, and more.
• Monitor trends and algorithm updates to keep our digital presence fresh and effective.
• Respond to messages, comments, and inquiries across all social channels.
• Collaborate with sales and customer service teams to align on campaigns and promotions.Optionally: Coordinate with local influencers or ambassadors for collaborative marketing.

Requirements:

• Proven experience managing social media campaigns across Meta, Google, TikTok, etc.
• Basic knowledge of SEO and website optimization.
• Excellent written communication and copywriting skills.
• Strong grasp of analytics tools like Google Analytics, Meta Business Suite, TikTok Ads Manager, etc.
• Ability to juggle multiple projects and meet deadlines.
• A proactive, solution-focused mindset and passion for digital growth.
• Have experience with platforms like Canva, Adobe Creative Suite, or video editing tools.
• Are familiar with Zoho CRM, Make.com, or similar automation tools.
• Have worked in the power sports, automotive, or outdoor recreation industries.

Expected salary:

Location: Lagos

Job date: Thu, 10 Apr 2025 22:17:40 GMT

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