FMCG Brand Manager at Global Profilers – Apply Now

Summary

• The Brand Manager has the responsibility to develop and execute marketing programs that increase brand identity and brand awareness.
• The person is expected to develop and execute brand strategies offline/traditional, digital, and paid social advertising programs for the business.
• He/she has the responsibility that the brand remains recognizable, up-to-date, and exciting to customers, promoting and changing the public perception of the brand(s).

Job Responsibilities

• Brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for short as well as long term.
• Carrying out market research to keep up to date with customer trends, as well as trying to predict future trends.
• Developing strategies and managing marketing campaigns across print, broadcast, and online platforms to ensure that products and services meet customers’ expectations and build the credibility of brands.
• Analyzing the success of marketing campaigns and creating reports.
• Creating and managing promotional collateral to establish and maintain product branding.
• Managing the budget for advertising and promotional items.
• Analyze brand positioning and consumer insights.
• Measure and report the performance of all marketing campaigns and assess ROI and KPIs.
• Monitor market trends, and research consumer markets and competitors’ activities.

Must-Haves

• Bachelor’s Degree/HND in any discipline from a reputable Institution.
• Experiences/Knowledge/Skills: (What experience brings success to this role)
• Minimum of 5 years’ Brand experience.
• Applicants with at least 7 years of FMCG experience in branding should
• Brand awareness – a clear understanding of brands and the marketing mix.
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
• Experience in identifying target audiences and devising effective campaigns.

Behavioral Competencies:

• Result Orientation
• Strong Bias for Action
• Team alignment
• Attention to detail

Skills:

• Relationship management skills
• A strong focus on results
• A high degree of business acumen
• Demonstrate the ability to think both analytically and creatively.
• Excellent communication skills.
• Product and Customer Knowledge