Digital Marketing Manager
Key Responsibilities:
- Social Media Management: Develop and manage social media strategies, create and curate content, and engage with our audience across platforms.
- Content Creation: Produce engaging contents (text, photos, videos) and collaborate with departments for coordinated actions.
- Digital Marketing Strategy: Plan and execute campaigns, including SEO/SEM, email, social media, and display advertising.
- Analytics and Reporting: Analyze performance metrics, optimize strategies, and report on campaign effectiveness.
Requirements:
- Proven working experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Working knowledge of ad-serving tools.
- Experience in setting up and optimizing Google AdWords campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Preferred Qualifications:
- HND/Bachelor’s degree
- Professional certifications in digital marketing, SEO, Google AdWords, etc. is a plus.
- Experience with graphic design and content creation tools such as Adobe Creative Suite.
Method of Application
Interested candidates should send their resume, cover letter, and a portfolio of their previous work to [email protected] Please include “Digital Marketer Application – “Your Name” in the subject line.
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