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Senior Business Development Manager

  • Job Type Full Time
  • Qualification BA/BSc/HND
  • Experience 10 – 15 years
  • Location Lagos
  • Job Field Sales / Marketing / Retail / Business Development&nbsp

We are currently recruiting for an experienced Business Development Manager for a business that provides technology services to the oil and gas industry. 

Responsibilities:

  • Provide leadership and guidance to the Business Development division and foster a culture of collaboration, accountability, and continuous improvement
  • Manage team performance for the achievement of the company’s commercial goals and objectives.
  • Develop, implement and manage strategies for the branding, marketing, and advertising of the company’s services
  • Manage both digital and non-digital marketing sections of the company’s business
  • Manage the company’s social media channels and drive engagement levels on said media
  • Develop and implement innovative marketing campaigns for publication on digital platforms (social media, website etc.)
  • Use Search Engine Optimisation to identify and utilise successful digital marketing methods
  • Evaluate the company’s target clients to identify the social media channels that would provide the best opportunities for customer engagement
  • Monitor data analytics to keep management aware of the company’s progress in improving digital marketing
  • Conduct extensive market research to identify trends and effective marketing strategies
  • Prepare and manage monthly, quarterly, and annual budgets for the Business Development division
  • Ensure the consistency and strength of the company’s brand message across all marketing channels and efforts.
  • Identify and pursue new business sector opportunities within the oil and gas industry by sourcing potential leads, relevant Requests for Proposals (RFPs), and tenders.
  • Lead the negotiation and closing of complex sales deals, ensuring alignment with company objectives and financial targets.
  • Stay abreast of industry trends, competitive landscape, and emerging technologies in marketing and advertising to identify opportunities for innovation and differentiation.
  • Generate accurate and valuable reports and trend analysis for the senior management and the board of directors
  • Report the company’s sales and growth performance to the senior management and the board of directors
  • Develop and maintain strong relationships with existing clients, serving as a trusted advisor and strategic partner to drive customer satisfaction and retention.
  • Analyse market data, sales performance metrics, and customer feedback to identify improvement areas and optimise business development strategies.

Requirements:

  • A bachelor’s degree in marketing, media, communications, or any related field
  • Minimum of 10 -15 years’ experience in marketing, advertising, and lead generation
  • Proven record of success in business development roles within the Oil and Gas industry
  • Exceptional understanding of brand development and marketing and advertising
  • Strong networking abilities and existing relationships within the Oil and Gas community
  • Excellent leadership, supervisory and people management skills
  • Working knowledge of Microsoft Office suite
  • Excellent analytical and quantitative skills, with very strong understanding of web analytics, and marketing analytics
  • Proven, hands-on experience deploying, managing, and optimising ad campaigns
  • A strong understanding of marketing automation, CRM, lead scoring, segmentation, revenue attribution and ROI
  • Creativity and commercial awareness
  • Excellent written, verbal, and visual communication skills
  • Strategic thinking and problem-solving skills, with the ability to develop innovative solutions to meet client needs
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

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