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Area Sales Manager Beverages (Alcoholic)

  • Job Type Full Time
  • Qualification BA/BSc/HND , MBA/MSc/MA
  • Experience 5 – 7 years
  • Location Lagos , Oyo
  • Job Field Sales / Marketing / Retail / Business Development&nbsp

Job aim:

We are seeking a highly analytical and hands-on Area Sales Manager to join our team. The ideal candidate will have a strong background in sales management, be proficient in utilizing analytical tools, and possess exceptional leadership skills.

Responsibilities:

  • Meeting & exceeding sales targets for the assigned territories.
  • Identifying and acquiring new customers, as well as up-selling to the existing customer base.
  • Managing the entire sales cycle from prospection through to successful closure.
  • Building strong relationships with key accounts.
  • Building a strong pipeline and ensuring accurate sales forecasting and account planning.
  • Coordinating with other teams to ensure smooth delivery of products & services.
  • Preparing regular reports and participating in regular meetings to review performance.
  • Analyzing market trends and competitors’ activities and formulating strategies to respond to these
  • Monitoring the performance of the sales team and motivating members to meet or exceed sales targets.
  • Collecting customer feedback and providing updates to senior management.
  • Traveling to potential and existing customers within an assigned sales area to present company offerings and build brand awareness.

Qualifications:

  • Bachelor’s degree in business, marketing, or a related field. MBA preferred.
  • Proven experience in wines and spirits category management.
  • Strong analytical skills with the ability to interpret complex data and derive actionable insights.
  • Proficiency in utilizing analytical tools and software for sales analysis (e.g., CRM systems, Excel, data visualization tools).
  • Demonstrated success in developing and implementing effective consumer incentives.
  • Excellent leadership and team management abilities, with a track record of motivating and developing high-performing teams.
  • Exceptional communication, negotiation, and interpersonal skills.
  • Self-motivated and results-oriented, with a strong drive for achieving sales targets and objectives.
  • Ability to adapt to a fast-paced, dynamic work environment and prioritize tasks effectively.

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